
Building a Bench: How to Create a Ready-to-Go Roster of Sales Talent
In homebuilding and multifamily sales, timing is everything. Communities open fast, buyers show up unexpectedly, and the busy season can feel like a sprint. So why wait until you’re short-staffed to start looking for help? The most successful builders don’t just hire when there’s a gap—they build a bench. Building a bench means having a roster of pre-vetted, qualified sales professionals who are ready to step in when needed. Think of it as having your own starting lineup and backup players who know the playbook, understand your brand, and can jump in with minimal ramp-up. With summer just around the corner, demand is about to