Keep up with news in the new home sales industry along with career and hiring advice.

Every builder wants a rockstar sales team—but what really separates a good sales agent from a truly great one? At Smart Staffing Solutions, we’ve interviewed, placed, and worked alongside thousands of sales professionals. And while resumes tell part of the story, the real magic comes down to five standout traits we like to call sales superpowers. Here’s what we look for (and what your buyers remember): 1. Empathy Great sales pros don’t just show homes—they listen. They tune into a buyer’s unspoken concerns, motivations, and dreams. Empathy builds trust, which builds conversions. If a candidate can walk in a buyer’s shoes, they’re already a step