Every builder wants a rockstar sales team—but what really separates a good sales agent from a truly great one? At Smart Staffing Solutions, we’ve interviewed, placed, and worked alongside thousands of sales professionals. And while resumes tell part of the story, the real magic comes down to five standout traits we like to call sales superpowers.
Here’s what we look for (and what your buyers remember):
1. Empathy
Great sales pros don’t just show homes—they listen. They tune into a buyer’s unspoken concerns, motivations, and dreams. Empathy builds trust, which builds conversions. If a candidate can walk in a buyer’s shoes, they’re already a step ahead.
2. Adaptability
Every day in new home sales is different. Inventory shifts. Pricing changes. A prospect who seemed casual suddenly wants to buy today. The best agents stay calm, adjust quickly, and keep the experience smooth—even when things get chaotic behind the scenes.
3. Follow-Through
You can’t close deals without consistent communication. From prompt follow-ups to thoughtful check-ins, reliable sales agents treat every lead like it matters—because it does. We love candidates who take initiative and don’t let details slip through the cracks.
4. Authenticity
No one wants to feel like they’re being “sold.” The top performers are natural, warm, and genuinely enthusiastic about the homes and communities they represent. Their sincerity helps buyers feel at ease and excited.
5. Resilience
Sales isn’t always easy. Rejection happens. Deals fall through. But the best sales pros bounce back fast, learn from setbacks, and show up every day with a positive, can-do attitude. That kind of resilience is contagious—and powerful.
At Smart Staffing Solutions, we look for these traits in every candidate we recommend. Because a resume may open the door, but it’s these soft skills that close the deal.
Need a superpowered sales pro on your team? Let’s find the right match together.