3 Ways Builders Can Leverage Human Connections to Close Deals
January 12, 2023
Closing deals with prospective home buyers requires finesse, business savvy, and a nuanced approach. However, far too many home builders get so fixated on making the sale and talking numbers that they completely overlook the importance of the human connection. This mistake can cause friction between homebuilders and prospective buyers. It may even cost a builder the deal altogether. Fortunately, home builders can tap into human connections to close more deals and provide a better experience for buyers. They can accomplish this by employing the following tips: 1. Focusing on Relationships, Not Deals Experienced home builders have spoken with hundreds, if not thousands, of buyers