Keep up with news in the new home sales industry along with career and hiring advice.

Late summer presents a unique opportunity for new home builders and multifamily community managers, as families rush to settle into new homes before the school year begins. This period can be one of the busiest and most lucrative times of the year, and capitalizing on it requires a mix of strategic planning and responsive marketing. Here are effective strategies to maximize your sales during this late summer buying rush: Strategic Marketing Campaigns: Tailor your marketing efforts to appeal directly to families looking to move before the school year. Highlight features that appeal to this demographic, such as proximity to top-rated schools, family-friendly amenities, and community

As summer heats up, so does the workload in many industries, particularly in homebuilding. Implementing summer wellness programs can be a game-changer for boosting employee morale and productivity during these peak months. Here’s how these programs can make a significant difference: Promote Physical Activity: Encourage physical wellness with initiatives such as fitness challenges, organized group walks, or yoga sessions. These activities not only improve physical health but also offer a mental break from the workday, leading to increased energy levels and reduced stress. Flexible Scheduling: Summer is an ideal time to introduce more flexible scheduling. This flexibility allows employees to enjoy summer activities and manage

Summer brings a significant upswing in homebuyer inquiries for builders, making efficient management crucial to maintaining customer service levels and capitalizing on potential sales. Here’s how you can handle the increased flow effectively: Implement a Robust CRM System: A Customer Relationship Management (CRM) system is indispensable for managing high volumes of inquiries. It allows you to track all buyer interactions, automate follow-ups, and ensure no inquiry falls through the cracks. Ensure your CRM is customized to handle the specific needs of your industry, such as tracking project stages and buyer preferences. Streamline Inquiry Channels: Consolidate your inquiry channels to reduce complexity. Direct all potential buyers