Keep up with news in the new home sales industry along with career and hiring advice.

How to Keep Your Buyers Engaged Throughout the Home Building Process

Building a home is likely the largest investment a person will make. As the builder, keeping them engaged from their initial visit, and even after their home is complete, can ensure they stay satisfied. For you, happy homeowners mean a higher chance for earning their business with their next home, word-of-mouth referrals, and boosting your company’s image in the community. Communication is Key Clear communication should be a priority from start to finish (and beyond). This can mean several things, but some of the most important include: Making sure the homeowner has a point of contact they can be in contact with and knows they

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How to Build a Positive Employee Experience: 5 Best Practices

As a homebuilding company, you want to ensure your employees are happy where they work. Satisfied employees are more likely to stay on for the long term, and they are usually highly productive and enthusiastic about their jobs. Here are a few tips you can apply to create a positive employee experience for your workers: 1. Discover What Motivates Your Team Employees are generally motivated by different things. Some may find that their motivations lie in solving challenges, while others might feel more satisfied when they receive feedback. Other times, your employees may simply feel motivated by a paycheck or a greater sense of responsibility.

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Why Effective Communication Between Builders and Their Clients Is Key to a Successful Build

As a new home builder, you undoubtedly want to ensure your customer’s satisfaction with their purchase. After all, purchasing a home is a substantial investment. In fact, a home is the most expensive thing people will own in their entire lives. While the quality of the home is a significant factor in a client’s happiness with their purchase, builders can’t afford to ignore the customer experience they provide. Customers are bound to remember when a lack of communication popped up or instances where questions went unanswered, and they’ll often share their adverse experiences through company reviews or via word of mouth. In today’s competitive homebuilding

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The Importance of a Strong Sales Team for New Home Builders

As a new home builder, it’s natural to want to share your craft with the world. You know you have the skills and team to build any client’s dream home from scratch, and you likely have all sorts of techniques that distinguish your home builds from other houses in the area. While technical qualifications are critical to bringing a new home to life, you won’t get to share your capabilities if your new home sales team can’t articulate why prospective customers should purchase from you. Like any staff member, your sales team is critical for conveying what’s possible to your clients. They’ll work hand in

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3 Ways Builders Can Leverage Human Connections to Close Deals

Closing deals with prospective home buyers requires finesse, business savvy, and a nuanced approach. However, far too many home builders get so fixated on making the sale and talking numbers that they completely overlook the importance of the human connection. This mistake can cause friction between homebuilders and prospective buyers. It may even cost a builder the deal altogether. Fortunately, home builders can tap into human connections to close more deals and provide a better experience for buyers. They can accomplish this by employing the following tips: 1. Focusing on Relationships, Not Deals Experienced home builders have spoken with hundreds, if not thousands, of buyers

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5 Attributes to Look for When Recruiting Administrative Employees

A great administrative employee can be a valuable asset to your business. On the other hand, an employee who is not the right fit for your organization will probably not last. Hiring the wrong person can force you to part ways with your new hire and restart your recruiting journey from scratch. The good news is that you increase your chances of finding a great administrative team member by familiarizing yourself with must-have administrative skills. When screening prospective administrative employees, you should focus on candidates who exhibit the following attributes: 1. Attentiveness Administrative employees often have direct contact with prospective customers and vendors. They are

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Make the Most of One-on-One Meetings

If you are involved in new home sales, leasing, or homebuilding, then you know just how important one-on-one meetings with clients are. If you nail this prime opportunity to connect with a client, you will be well on your way to making a sale or winning a contract. While every one-on-one is unique, there are a few common strategies you can apply to any meeting with a prospective client, business partner, or investor. These simple yet effective people management tactics can help you make the most out of your next meeting. Come Prepared The first tip on our list applies to human resources, staffing, recruiting,

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Telephone Interview Tips for Hiring Managers

Most employers follow a particular process before hiring a new employee. They start by posting an available opening on a job board, wait for résumés to roll in, and review them. Once they have a few applicants with the skills they’re looking for, they schedule interviews. Some employers choose to start with a short telephone interview. Telephone interviews can reveal additional details about the applicant before they move on to a formal, in-person discussion. For a telephone interview to be efficient, it’s essential to consider these critical tips. Know the Position You’re Hiring for Whether you’re a human resources professional or the hiring manager, you

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Top Red Flags to Look for on a Résumé

As a hiring manager, you want to ensure that you’re selecting qualified talent who will add value to your organization. Reviewing résumés is the beginning of the process. While a résumé won’t tell you about the applicant’s personality or cultural fit, it does provide their work history and other details. Here are a few résumé red flags to look for when assessing your talent pool. Careless Errors Poor language skills, bad formatting, and improper grammar should be red alerts for any hiring manager. While not everyone has excellent English skills, online proofreading tools, like Grammarly or the built-in solution available in Microsoft Word, can help

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5 Tips for Running an Effective Meeting

Sometimes meetings can feel like a waste of time — and they can be if management doesn’t plan for them. We’ve compiled a list of 5 tips for ensuring that you and your team get the most out of your meetings. 1. Schedule Meetings in Advance If you regularly call impromptu meetings, you may not be making the most of everyone’s time. Spontaneous discussions distract your team from their regular tasks and don’t give them any time to prepare. They’ll likely pop into the meeting not knowing what you want to discuss or how to answer your questions. If an issue arises that needs immediate

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