Keep up with news in the new home sales industry along with career and hiring advice.

How to Ask for Referrals to Grow Your Business

While marketing strategies and advertising campaigns can be effective, one often overlooked and highly valuable tool for expanding your customer base is the power of referrals. A recommendation from a satisfied customer or business partner can often lead to new opportunities and increased revenue. In fact, when Social Media Today surveyed a group of marketers, they said that referrals are the second highest source of quality leads. Learning the art of asking for referrals and practical tips to help you unlock the potential of this powerful growth strategy can help grow your business exponentially. 1. Timing is Key Timing plays an important role when asking

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Adjusting Your Recruitment Strategy in an Uncertain Economy

In today’s job market, where it is important to have a stable workforce, attracting and keeping employees should be a top priority for your business. High employee turnover is costly and disruptive, while engaged and loyal staff contribute to the growth and success of your company. In a recent survey, where 9 out of 10 employees surveyed said they are reassessing their financial situations, implementing key strategies for retention and engagement is crucial. Clear Communication and Feedback Transparent and effective communication are vital for engagement and loyalty. Your employees value regular updates on the organization, goals, and performance expectations. About 85% of employees surveyed recently

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The Benefits of Outsourcing Staffing Needs

Outsourcing your staffing can be a game-changer for your company. Not only can you ensure highly screened candidates, you will also have more time to spend on other aspects of your business. 1. Access to specialized expertise Outsourcing allows your business to tap into a pool of specialized expertise. Staffing agencies often have a comprehensive network of talented professionals with diverse skill sets and industry specific knowledge. By using an agency, you can leverage the experience of these professionals who have been thoroughly vetted and screened by the staffing agency. This ensures you have access to top-notch talent that can contribute to your company’s success.

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Why You Shouldn’t Ghost Unsuccessful Candidates

Just because a candidate isn’t the right fit for your job opening right now, it doesn’t mean they won’t be in the future. And this isn’t the only reason you shouldn’t ghost a candidate for your position, even if they aren’t the right fit. Ghosting can also affect your business’s reputation and turn off future prospects. Following up with interviewees, even if you aren’t offering them the position, should always be a part of your recruiting checklist. What is Ghosting? Unfortunately, ghosting, a word associated with ignoring someone or failing to respond, has become a common occurrence in recruiting.  In a recent survey, 75% of

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3 Ways Hiring a Property Manager Saves Money

Managing rental properties is a complex and time-consuming task requiring a variety of skills like marketing, tenant relations, maintenance, paperwork, and much more. For property owners, the decision to hire a property manager can often be a wise investment. Beyond convenience and peace of mind, a property manager can save you money many ways and can lead to major cost savings. Here, we will explore the potential financial benefits that come with hiring an expert for your property management tasks. Time Is Money I am sure you have heard the saying “time is money,” and this rings true for hiring a property manager. While it

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Attracting Top Talent in the Home Building Industry

The home building industry is on the rise, with over 1.4 million housing completions in March 2023 alone. But with growth comes increased competition for home builders to find top talent. Implementing innovative strategies to attract employees can help your construction business thrive in the competitive market. Know Your Brand Having a strong brand for your business is essential for many reasons. It is especially important to attract and keep top talent. Your company’s reputation and image in your market can influence who applies for open positions, and who ultimately stays with your company for the long haul. To highlight your brand to potential candidates,

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How to Appeal to Luxury Home Buyers

Luxury home buyers expect the best when it comes to the quality and design of their new home. And, with another year where there are more luxury home buyers than there are sellers, many will turn to building a new home. As a homebuilder, understanding the demographics of luxury buyers and what they value in their new home can set you apart from your competition. Concentrating on who your high-end clients are, and what they appreciate when building a new home is essential to selling luxury homes. Understanding Luxury Homebuyers In the past, luxury homebuyers were thought to be older individuals, who had more time

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The Shift Towards Multigenerational Housing

More and more, we are seeing multiple generations of a family living together in one home. The changing dynamics of the American family structure and financial uncertainty increase the desire for aging parents to live with their adult children, or younger adult children to stay at home longer. Multigenerational households currently make up about 18% of households in the U.S., which is more than double than the 1970s when it was only 7% of homes. A multigenerational home is defined as having at least 2 adult generations living under one roof. Factors Driving the Shift There are several factors driving the shift towards multigenerational housing.

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5 Questions to Ask Online Sales Leads

You have a professional website and a sophisticated sales funnel, and the leads start to come in. What now? Understanding what to do with incoming online sales leads is just as, if not more, important than finding them. There are certain questions you can ask to convert these leads into customers. These questions can help you prioritize leads, spending more time on the potential clients that are most likely to become paying customers. 1. Basic qualifying questions Asking practical qualifying questions allows you to determine if your product or service is a good fit for the lead. This is basic information that they should be

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4 Ways Today’s Employees Work Smarter Not Harder

As the work landscape becomes increasingly competitive, working smarter, not harder, can keep you ahead of the game. Working smarter means being more efficient, productive, and strategic in how you approach your work. There are several qualities and priorities that employees that work smarter have. 1. All-in on technology Successful employees will rely on technology whenever they can. Employers are relying on this too, with 50% of employers in a recent survey saying they expect employees to have skills with technology. However, this number is expected to grow to 75% by 2030. What does embracing technology do? Helps you stay more connected. More efficient communication

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